【How-to】Why do we want to squeeze cute things

It has become a reflex reaction for some of us, similar to kicking-up our leg when someone hit us on the knee. Usually the ‘awwwww’ means “oh, how sweet”, or “so cute” when intoned on a slight downward note. If intoned differently – slightly ‘up, down and up again’ it can also mean something like “oh, I hope not”.