【How-to】Who is rxbar owned by

In fact, our first sale of a bar was less than seven years ago.” After its initial launch, in 2013, RXBar saw $600,000 in sales in nine months. In 2014 its sales reached $2 million. But after the acquisition, sales exploded, hitting $160 million in 2017, ahead of Kellogg’s projections of $120 million by year-end.